![]() ![]() If you've ever wondered if word of mouth has more impact in China, if luxury brands breakĪll the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. Mouth and the sort of advertising needed to attract new brand buyers. Learn practical insights such as smart ways to look at word of Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. ![]() Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
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